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For Villas & Boutique Hotels
Direct bookings.No commission.
Direct Bookings
Photos
Reviews
Maps
Booking.com takes 18%. Airbnb takes 15%. Your Google Business Profile takes nothing and ranks above both of them when set up right.
18%
of revenue saved per direct vs OTA booking
67%
of luxury travellers research on Google first
3.2x
longer time on profile vs OTA listing
#1
cheapest acquisition channel for boutique stays
The Reality
Every Booking.com night is a lost margin.
💸
OTA commissions eat profit
15 to 25% per stay. On a 4-week summer let, that’s thousands gone for nothing you couldn’t do yourself.
📸
Generic OTA photos
Booking.com flattens all properties. Your stone finca looks the same as a beach apartment in their grid.
🔍
Invisible to Maps searches
When someone Googles "villa in Pollença pool" your property doesn’t even show. You’re missing a top funnel.
🌟
Reviews split across platforms
TripAdvisor, Booking, Google, Airbnb. No single source of truth, so trust never compounds.
🗺️
Wrong location pin
Half your guests can’t find the gate because the pin is in the wrong olive grove.
⚖️
License & rules not visible
ETV license, max occupancy, pet policy. If a guest can’t see it, they ask, you spend time, they ghost.
What I Fix
Become the property people find first.
A profile built for direct bookings, in three languages, with the photos and proof to close.
01
Editorial photo set
Hero exterior shot, interior styled stills, pool detail, sea view, sunrise to sunset coverage.
02
Direct booking link
Your own site or WhatsApp surfaced as the primary action, not the OTA redirect.
03
Verified ETV license
Mallorca tourist rental license displayed. Builds instant trust with serious renters.
04
Map pin to the metre
Exact entrance gate set so guests arrive without calling at midnight.
05
Bilingual Q&A
Pets, kids, check-in times, parking, AC, Wi-Fi. Pre-answered in EN/DE/ES.
06
Seasonal posts
Spring openings, summer last-minute deals, autumn long-stay offers. All driving direct enquiries.
Pick your play
Pick the direct-booking plan.
Start
GBP Setup
Hands-off profile setup & optimization to start the right way.
€450flat, no surprises
One-off
- Full profile creation & verification
- Category & attribute research
- NAP consistency check
- Service area & hours configuration
- Branded cover & logo upload
- First 8 posts pre-loaded
- Q&A seeded with FAQ answers
- Review request flow & link
Most Popular
Promote
GBP Management
Done-for-you monthly profile management & promotion.
€290/month
Monthly
- 8 branded posts per month
- Weekly review responses (all sentiment)
- Q&A monitoring & answers
- Monthly photo refresh (4+ images)
- Insights & rank tracking report
- Competitor monitoring
- Holiday & special hours updates
- Priority WhatsApp support
Enhance
GBP Optimization
One-time profile clean-up & enhancement.
€350flat, no surprises
One-off
- Full profile audit (40-point checklist)
- Duplicate listing detection & removal
- Category re-mapping for ranking
- Description & service rewrites
- Photo geo-tag & rename pass
- Review reply backfill
- Suspension / quality issue fixes
- Action plan handover
FAQ
Straight answers.
Mallorca based
Let’s bring the bookings home.
Free 15-minute audit. I’ll review your current direct-booking funnel, your competing listings, and tell you straight if Google can win this for you.
Serving Mallorca in English, German & Spanish. Palma, Andratx, Sóller, Pollença, Manacor.