When it comes to collecting Google reviews, you shouldn’t let them come in organically. You should make a proactive effort to ask all of your customers to write a Google review.
70% of consumers would be willing to leave a review for your business if you ask them out of which 20% (statistically) of those who said they would leave a review ultimately don’t. One of the main reasons customers who are more than willing to leave a review fail to do so is sometimes the process can be difficult and cumbersome. They don’t know where to go on Google to leave a review or you send them an email with a link, but there are too many steps and they ultimately bail before actually leaving a review.
To prevent this from happening, you need to make the process as frictionless as possible. This can be accomplished by implementing an online review management platform that streamlines the invitation process and makes it ridiculously easy for your employees to invite customers and for your customers to leave reviews.
Tips to Get More Google reviews
Implementing an online review management platform is a good place to start, but if you really want to see the online reviews roll in you should consider doing the following:
Determine the right timing of the invitation: You know that you need to ask your customer to leave a review, but the problem you run into is it’s not always clear when the best time to invite your customers. In our experience, the best time to ask is when there’s some downtime in the sales process. For example, in the auto industry, a good time might be after the sale is completed and the customer is waiting in finance. Your customer is just going to be sitting there anyway, so why not ask them to leave a review and walk them through the process.
Set the expectation for the review: After you’ve determined the right time to invite the customer, now you can start setting expectations for what you want them to do. When setting expectations, you should let the customer know:
Why online reviews are important for your business
How they will be receiving the invite
When they will be receiving the invite
Eliminate barriers: The harder it is for customers to leave reviews, the less likely they will be to leave a one. That’s why you need to make it as easy as possible, and if you’ve implemented an online review management platform as mentioned previously, you’re headed in the right direction.
Google reviews should be an integral part of your digital marketing strategy. They help increase your visibility, build trust and credibility with consumers, and help push consumers through every stage of the buyer’s journey. If your business is taking proactive steps to secure reviews, it should see both an increase in traffic to its website as well as to its physical location.